STRATEGIC PLANNING

The first step to actualizing your goal of opening an institution is developing a coherent, well-researched and sound business plan. This document will serve as the guiding light for your endeavors from application to approval and beyond.  

Use the sample Business Plan below as a starting point for your own plan.

Then, call SchoolBuilderPlus to schedule a meeting to discuss your strategy for success.


Start-Up Educational Institution
Business Plan Sample

Identify the Owners

Business Name, Type of Business, Owners’ Identification, Address, City, State, Zip Code, Cell
Phone

Executive Summary
In this section, usually written last, you can summarize the fundamental information pertaining to
the business that you propose. Identify your services, programs, degrees or certificates to be
offered, your view of the future of the demand for services you offer, and the identification or
description of the clients to be served.

Company Description, Mission, Objectives
Describe the business as to size, type, location, services offered, and sources of income.

Mission Statement
In a few sentences, explain the reason for establishing the school you plan to open

Company Goals and Objectives
Goals are statements of what you expect to accomplish as a result of establishing your business
and selling your services. Identify these here:

Objectives are statements which are indicators of the school’s progress made towards achieving
the goals identified.

Core Competencies
Describe your projected company strengths and its core competencies. On what bases will you
measure success in exercising those core competencies? What will be the primary competitive
strengths of your business? What education or experience do you have to lead this venture?

Ownership
Choose the legal form of ownership: Sole proprietor, Partnership, Corporation or LLC, a
Limited Liability corporation.

Products and Services
Identify your programs of study. Develop course outlines and program descriptions and outlines, 
setting forth the content, length, program descriptions, texts and learning resources. Identify what
is unique about your program content, method of delivery, or other factors.

Marketing Plan
Primary research requires that you gather your own data regarding how to best identify and reach
your prospective clients. As you formalize a marketing plan, be specific regarding statistics, 
numbers, and sources.
What barriers to entry can you identify?
Some typical barriers include:
High capital costs, High production costs, High marketing costs, Training and skills
Anticipate how the following changes could affect your enterprise:
Change in technology, Change in government regulations, Change in the economy,
Change in your industry

Customers
Identify your targeted customers, their characteristics, and how you are going to reach them and
deliver your programs You may have more than one customer group. Identify the most important
groups. Then, for each customer group, construct what is called a demographic profile:
Age
Gender
Income level
Social class and occupation
Education
Quality, technology, and price preferences

Competition
How will your products or services compare with the competition?
Summarize your expected competitive advantages and disadvantages.

Proposed Location
Identify if your programs can only be offered in a classroom setting or if the programs can be
effectively be offered on-line.

Operational Plan
Describe the day to day operations of the business, its location, equipment, people, processes, 
and key activities.

Legal Environment
Describe the following:
Licensing and bonding requirements
Permits
Health, workplace, or environmental regulations
Special regulations covering your industry or profession
Zoning or building code requirements
Insurance coverage
Trademarks, copyrights, or patents (pending, existing, or purchased)

Personnel
Number of employees
Type of labor (skilled, unskilled, and professional)
Where and how will you find the right employees?
Quality of existing staff
Training methods and requirements
Management and Organization

Identify the manager of daily operations and identify the requisite experience that manager must
have to perform the assigned job duties. Create an organizational chart.